Process
From first email to launched site, in about two weeks
Five steps. No mystery, no six-month timelines, no surprise invoices. Here's exactly how a project runs.
- Day 1 – 2
Discovery and brief
A short conversation about the business, the calls you want, and the work you don't. We come out with a one-page brief: the audience, the promise, the single primary action, and the references that match the tone we're aiming for.
Deliverables
- One-page written brief
- Sitemap and primary CTA
- Reference set with rationale
- Day 3 – 5
Design directions
Two directions for the homepage and a representative inner page. Real copy, real type, real imagery, no lorem ipsum. You pick one, we refine it, and the rest of the pages inherit the system.
Deliverables
- Two homepage directions
- Inner page in the chosen direction
- Type, color, and component decisions locked
- Day 6 – 10
Build and content
We build on a modern, owned stack — fast, mobile-first, accessible. In parallel we write or edit the copy that wasn't ready, wire up forms or booking, and hand you a staging URL you can click through at any point.
Deliverables
- Staging URL from day six
- All pages built and content placed
- Forms, booking, and analytics wired up
- Day 11 – 13
Review and refine
Two structured rounds of feedback against the brief. We hold the line on the work that's already right and focus revisions on what actually moves the project forward.
Deliverables
- Two rounds of structured revisions
- Performance and accessibility pass
- Final content lock
- Day 14
Launch and care
We move the site to your domain, run a launch checklist, and watch it for the first week. From there, an optional care plan keeps the site fast, current, and quietly improving.
Deliverables
- Domain, DNS, and SSL move
- Launch checklist (SEO, schema, analytics)
- Week-one watch, then optional care plan
What we hold to
A working first draft in week one. Revisions tied to the brief. A launch you can plan around